Exploring the intersection of marketing, digital transformation, and sustainability through impactful academic research.
Develops a conceptual framework showing how green leadership fosters environmentally responsible consumer behavior.
Examines how SMEs leverage social media affordances to enhance relationship marketing practices and customer engagement.
Proposes a model linking sustainability practices with performance outcomes in smart cities, emphasizing green leadership as a moderator.
Explores how strategic alignment and institutional pressures influence the success of entrepreneurs in Ghana’s agribusiness sector.
Analyzes the intersection of sustainability practices, global crises, and ethical justice in shaping the future of tourism and hospitality.
Explores how green communication strategies enhance competitive advantage and brand reputation in tourism and hospitality.
Investigates how national culture mediates the relationship between destination branding and brand advocacy.
Analyzes how SMEs in Ghana adapted their CSR initiatives during the COVID-19 crisis to maintain stakeholder trust and business continuity.
