Dr. Genevieve Sedalo is an accomplished marketing and financial services professional with over two decades of experience spanning financial services, customer experience and service quality, wealth management, digital marketing, and sustainability strategy. She is widely recognized for her work, which connects academic knowledge to business innovation, enabling organizations and students to thrive in an era of digital transformation and responsible marketing.
Currently a Marketing Lecturer at the University of Professional Studies in Accra, Dr. Sedalo instructs and supervises postgraduate and undergraduate students in the areas of digital marketing, customer experience, and brand strategy, with a growing focus on digital transformation and sustainability marketing for Micro, Small, and Medium Enterprises. Her teaching philosophy integrates academic rigor with practical relevance, motivating students to perceive marketing as a strategic business tool and a catalyst for societal advancement.
She established a distinguished career in Ghana's banking and financial sector before entering academia. In senior positions, she oversaw initiatives in wealth management, service quality, and customer experience. Her leadership contributed to the enhancement of service standards, the reinforcement of institutional credibility, and the strengthening of client relationships in competitive financial markets.
Dr. Sedalo is extensively published in reputable international journals and local newspapers, translating academic ideas into accessible insights for the business community. A frequent speaker at both local and international conferences, Dr. Sedalo shares thought-provoking perspectives on contemporary marketing practices that promote environmental responsibility, fintech adoption, customer experience innovation, and sustainability communication.
She is an Examiner with the Chartered Institute of Bankers, Ghana, a Journal reviewer, and an active member of the marketing and academic research community.
Passionate about marketing for impact, Dr. Sedalo continues to champion a vision where her core academic focus intersects to champion marketing that not only builds brands but also contributes to a more equitable and sustainable world.
