Dr. Genevieve Sedalo | Marketing, Sustainability & Digital Transformation

Blogs

Insights and updates on marketing, digital transformation, and leadership.

SanitationExperentiallearningHigherEducationSalesManangementUPSA

Whose Mess Is It, Really?

July 13, 2026

Sanitation is a shared responsibility.

AcademicMentorshipKnowledgeSharingStudentSuccessDissertationDefense

The Knowledge You Keep Dies With You. The Knowledge You Share Changes Lives.

June 8, 2026

When we choose to teach beyond the walls of the classroom and invest in the success of those coming after us, we build a legacy that extends far beyond our titles and achievements and, in the end, may be the most lasting work we ever do.

SustainabilitySmall BusinessesEfficiencyResponsibility

Sustainability for Small Businesses: 10 Practical Steps That Actually Work

June 4, 2026

Sustainability begins with small, consistent actions. Reduce waste, use resources wisely, involve employees, track progress, and improve continuously. Small steps today create a stronger, more resilient business tomorrow.

Data PrivacyDigital MarketingSME

Data Privacy in Digital Marketing: What Every SME Must Know

February 12, 2026

Data privacy in digital marketing is crucial for SMEs handling customer data via WhatsApp, social media, email marketing, and mobile money. Poor data protection can damage customer trust and violate laws such as the Ghana Data Protection Act. This guide outlines how small businesses can protect customer information, ensure legal compliance, and adopt a privacy-first marketing strategy that supports long-term growth.

Mark TwainDigital MarketplaceDigital Entrepreneur

Mark Twain’s Rule for Winning in the Noisy Digital Marketplace

January 29, 2026

MSME entrepreneurs who sell online operate within a feedback-driven economy. Likes. Views. Comments. Trends. Competitor noise. That pressure can cause you to seek validation instead of focusing on building a genuine business.

iShowSpeedDigital MarketingGhanaStrategies

iShowSpeed in Ghana: The Marketing Playbook Hidden in Plain Sight

January 28, 2026

iShowSpeed’s Ghana visit worked like a live marketing campaign. He read the crowd, delivered what people wanted, and turned fans into distributors through nonstop shareable moments.

Chameleon strategyAgilityDigital trendsMSMEs

The Chameleon Strategy: Adapting to Digital Trends Without Losing Your Color?

January 27, 2026

Digital trends are constantly evolving, and MSMEs must evolve with them to survive. Like a chameleon, successful businesses adjust to their environment while maintaining their identity. By adopting tools such as mobile money, WhatsApp, and short-form videos, SMEs remain relevant, adaptable, and visible. The message is clear: agility surpasses resistance. In the digital jungle, the businesses that adapt are the ones that succeed.

SME Digital Marketing

Essential Digital Marketing Checklist for SMEs in 2026

January 11, 2026

Small and medium-sized enterprises (SMEs) face a dynamically evolving digital marketing landscape, making strategic adaptation crucial for competitive advantage and sustainable growth. The year 2026 demands a comprehensive approach that integrates emerging technologies, customer-centric strategies, and robust measurement practices. This blog post outlines a critical checklist for SMEs to navigate the complexities of digital marketing effectively.

Social Media Marketing Operations Small Business

When social media drives the orders, but operations fail to process them.

January 2, 2026

Christmas in Ghana turns one viral post into a flood of orders, yet weak operations trigger delays, refunds, and loss of trust. What simple systems can small businesses use to keep up?