Dr. Genevieve Sedalo | Marketing, Sustainability & Digital Transformation

Blogs

Insights and updates on marketing, digital transformation, and leadership.

SME Digital Marketing

Essential Digital Marketing Checklist for SMEs in 2026

January 11, 2026

Small and medium-sized enterprises (SMEs) face a dynamically evolving digital marketing landscape, making strategic adaptation crucial for competitive advantage and sustainable growth. The year 2026 demands a comprehensive approach that integrates emerging technologies, customer-centric strategies, and robust measurement practices. This blog post outlines a critical checklist for SMEs to navigate the complexities of digital marketing effectively.

Social Media Marketing Operations Small Business

When social media drives the orders, but operations fail to process them.

January 2, 2026

Christmas in Ghana turns one viral post into a flood of orders, yet weak operations trigger delays, refunds, and loss of trust. What simple systems can small businesses use to keep up?

Digital hospitality Warmth online Customer care Ghanaian service

The Smile Behind the Screen: Can Digital Platforms Offer Genuine Ghanaian Hospitality?

December 17, 2025

The smile behind the screen questions whether true Ghanaian hospitality can thrive in a digital world. As more services shift to apps and chats, warmth may fade if businesses rely on cold, automated replies and slow responses. However, digital platforms can offer genuine hospitality when brands use friendly language, personalize messages, respond promptly, and show genuine care. The screen can become a bridge instead of a barrier when technology and human warmth work together.

Marketing Culture Small Business Customer

How to develop a Marketing Culture in a Small Business That ‘Does not Like Marketing’

December 10, 2025

If no one on your team believes marketing is their responsibility, your business will quietly decline. Every call, receipt, and apology already communicates a message to customers, whether you intend it or not. An authentic marketing culture begins when everyone accepts one simple truth: the customer is everyone's job.

Women-Led SMEs Digital tools Time Management

How Women-Led SMEs Can Leverage Digital Tools to Overcome Time and Mobility Constraints.

December 9, 2025

Women running SMEs already juggle business, home, and family, so “go digital” advice often feels unrealistic. The real strength of digital tools is not in using many apps, but in focusing on one or two with a clear goal: sell smarter, save time, keep clean records, and learn without leaving home. With small, consistent digital habits and firm boundaries, women can turn their phones into quiet helpers that grow the business without burning out.

Customer Experience SME Ant Strategy Business Consistency

Ant Strategies: Why Consistency Beats Complexity in Customer Experience

December 1, 2025

Customer experience does not fall apart because of a lack of technology; instead, it suffers from inconsistency. Ants succeed not through complexity but with simple, repeatable actions performed consistently. Businesses can build customer trust and loyalty by adopting “ant strategies”: clear routines, predictable service, and reliability that customers can depend on every time. In a world fixated on advanced tools, the true competitive edge is consistency.

Whatsapp Economy Digital Storefront SME Conversational e-commerce

The WhatsApp Economy: When Chat Becomes the New Storefront

November 30, 2025

WhatsApp has quietly become a powerful storefront for small businesses, transforming everyday chats into sales conversations. It highlights how personal, real-time messaging builds trust and loyalty, how automation can help enterprises to scale, and how a lack of structure and data protection can pose serious risks. The piece encourages entrepreneurs to treat WhatsApp not just as a casual chat tool but as a disciplined, conversation-driven business system that can either grow their brand or quietly harm it.

Digital Marketing SME Online Presence Customer Experience

Spin Your Web: Building an Online Presence That Attracts Customers

November 18, 2025

Your business might be online, but is it visible? In today’s digital age, customers select brands they can find, trust, and connect with. This blog explains why building a deliberate online presence is not optional; it is what separates being discovered from being ignored.

Customer Experience Digital Transformation Ghana Business Service Excellence

Why Ghanaian Customers Are Fed Up with Poor Service and How Digital Tools Can Improve It

November 12, 2025

We have all been there, waiting endlessly for a response from a business, encountering indifference at the counter, or chasing updates that never arrive. For too long, poor service has become normal in Ghana. However, customers have evolved; they are informed, vocal, and connected. They no longer suffer in silence; they tweet, post, and move on. In this new environment, businesses that fail to adapt risk becoming irrelevant. My latest blog post explores how digital tools, from WhatsApp Business to automated feedback systems, can help address this service crisis, rebuild trust, and establish a culture where responsiveness becomes the new standard.

sustainability SME digital Marketing green values

Can Sustainability Sell? Why Ghanaian SMEs Must Turn Green Values into Profitable Stories

November 8, 2025

Sustainability is not an unfamiliar concept; it represents the future of business in Ghana. However, many SMEs still see it as charity rather than a profit-oriented strategy. What if embracing eco-friendliness became your most powerful marketing tool? From solar lamps to organic soaps, Ghanaian entrepreneurs have untapped potential, but poor storytelling and weak digital presence keep these products out of sight. This post encourages every SME owner to rethink their approach to selling, not just what they sell. Because in today’s market, purpose equals profit, and sustainability is not just ethical, it is an innovative business.

Word of Mouth Marketing SMEs Digital Marketing Bees

How to Create Buzz Like a Bee: Word-of-Mouth Marketing for Small and Medium Enterprises

November 6, 2025

Small and Medium Enterprises (SMEs) can gain valuable marketing insights from bees. Just as bees work together to find and share resources, SMEs should utilize customer networks for genuine word-of-mouth promotion. Creating a strong product and providing a memorable customer experience are essential before trying to attract attention. Clear communication, much like a bee's waggle dance, is vital for sharing offers and information. Additionally, using digital platforms such as TikTok and Instagram can boost brand visibility and engagement. Finally, building community connections through cross-promotion can improve visibility and growth, mirroring the collaborative spirit of bees. Together, SMEs can make a greater impact in the marketplace.

Fintech Entrepreneurs Digital Adoption Marketing

The Rise of Fintech: Threat or Partner for Entrepreneurs?

November 6, 2025

The rise of fintech presents both opportunities and threats for entrepreneurs. While some see fintech as a competitive danger due to digital lending and mobile payment solutions that bypass traditional methods, others view it as a partnership that promotes business growth. Fintech can help small businesses expand their customer base through digital payments and access capital through data-driven credit scoring. Success depends on how entrepreneurs navigate these dynamics, preferably collaborating with fintech rather than competing against it. While adopting fintech is crucial to staying competitive, entrepreneurs must remain alert to potential dependencies and challenges from their partnerships. Ultimately, using fintech effectively can boost operational efficiency and stability in the changing market landscape.