Dr. Genevieve Sedalo is an accomplished marketing and financial services professional with over two decades of experience spanning financial services, customer experience and service quality, wealth management, digital marketing, and sustainability strategy. She is widely recognized for her work, which connects academic knowledge to business innovation, enabling organizations and students to thrive in an era of digital transformation and responsible marketing.

Currently a Marketing Lecturer at the University of Professional Studies in Accra, Dr. Sedalo instructs and supervises postgraduate and undergraduate students in the areas of digital marketing, customer experience, and brand strategy, with a growing focus on digital transformation and sustainability marketing for Micro, Small, and Medium Enterprises. Her teaching philosophy integrates academic rigor with practical relevance, motivating students to perceive marketing as a strategic business tool and a catalyst for societal advancement.

She established a distinguished career in Ghana's banking and financial sector before entering academia. In senior positions, she oversaw initiatives in wealth management, service quality, and customer experience. Her leadership contributed to the enhancement of service standards, the reinforcement of institutional credibility, and the strengthening of client relationships in competitive financial markets.